Crowdfunding & Product Launch Strategy

Your product is ready. Is the world ready for it?

Alexis Tan helps product owners in Malaysia, Singapore and across Asia test overseas demand, raise pre-orders on Kickstarter and other crowdfunding platforms, and launch into new markets before they commit to a big production run.

Check my product → Explore crowdfunding

Don’t manufacture 10,000 units just to find out nobody wants them.

Portrait of Alexis Tan
Alexis TanDirector, K3 Creative
Featured on →
Mediacorp Channel 8 CNA 938 Channel U The Straits Times The Business Times Shin Min Daily News 新明日报

Track record

Strategy from a founder.
Execution from a team that has done it.

Alexis + team

Strategy from Alexis. Campaigns run by the launch team.
12+years building and scaling consumer brands
US·Asiaprojects managed across both markets
30+crowdfunding campaigns launched by the team
S$3.5M+raised for clients
6countries, including the US, Japan, Taiwan, Hong Kong and Korea
100+brands handled across e-commerce and distribution

The Alexis Method

Five steps from product to global market.

Most failed launches skip the first step. They spend on stock, ads and agencies before anyone has proved that overseas customers will pay.

  1. 01

    Validate

    Find out whether customers actually want the product, and at what price.

  2. 02

    Position

    Pin down the audience, value proposition, story, pricing and offer.

  3. 03

    Build demand

    Build the crowd before launch with content, landing pages, reservations and leads.

  4. 04

    Launch

    Run the crowdfunding campaign or international product launch.

  5. 05

    Scale

    Turn campaign momentum into e-commerce, resellers and new markets.

Crowdfunding

Crowdfunding isn’t just about raising money.
It’s about proving demand.

A campaign tells you, with real orders, whether overseas buyers want your product. You find out before you sign a large purchase order with your factory.

  • Validate international demand
  • Collect pre-order cash flow
  • Build a customer base
  • Reduce launch risk
  • Enter overseas markets
  • Generate market data
  • Build social proof
  • Attract resellers
Platforms we launch on
  • KickstarterUS
  • IndiegogoUS
  • MakuakeJP
  • ZecZecTW
  • WadizKR
  • Searching CHK

Is your product crowdfundable?

Check my product →How crowdfunding works

Case studies

Real products. Real campaigns.
All funded.

Products launched on Kickstarter by founders who learned the method. Every one reached its funding goal.

Taowist campaign image
Funded

Taowist

Glow-in-the-dark playing cards

Kickstarter · Singapore
SlidePass campaign image
Funded

SlidePass

Passport wallet for faster travel

Kickstarter · Germany
BendNGo campaign image
Funded

BendNGo

One stand for every screen

Kickstarter · Singapore
Critter Chaos campaign image
Funded

Critter Chaos

Party card game

Kickstarter · Singapore
MERIDIAN campaign image
Funded

MERIDIAN

Titanium cup

Kickstarter · Germany
Last Code campaign image
Funded

Last Code

Strategy board game

Kickstarter · United States
See all funded projects →

Agency

What happens when the strategy needs execution?

K3 Creative is the team behind the launch. Each piece of work below exists to get one product to market.

K3 Creative by Alexis Tan
Main service

Crowdfunding Launch

We take your product from validation to a funded campaign, then to the next market. One team runs every stage.

Check my product →Talk to Alexis
  1. 01ValidateProve buyers want it, at your price
  2. 02PositionAudience, story, pricing and reward tiers
  3. 03Build demandLead page, $1 reservations, pre-launch ads
  4. 04LaunchCampaign page, video, ads and backer care
  5. 05ScaleNext platform, e-commerce and resellers
Platforms we launch on
  • Kickstarter
  • Indiegogo
  • Makuake
  • ZecZec
  • Wadiz
  • Searching C

We also offer

Work with us on any one of these, or bundle them into your launch.
Standalone service

Branding

  • Brand strategy and positioning
  • Naming and logo
  • Brand guidelines
  • Packaging design
Standalone service

Web Solution

  • Landing pages and reservation funnels
  • Websites and Shopify stores
  • Tracking and analytics
Standalone service

Digital Marketing

  • Paid ads in overseas markets
  • Email marketing and lead generation
  • KOLs and marketplaces (Shopee, Lazada, Amazon)
Standalone service

Creative Content

  • Campaign video
  • Product photography
  • Ad creatives and UGC videos
  • 3D renders and animation

Alexis leads the strategy. The team executes what the launch requires.

See how we work
Alexis Tan pointing to his story Two questions first: will they buy, and will they pay enough?

About Alexis

I learned this the expensive way.

I’ve spent more than 12 years building and scaling consumer brands, first as a founder selling physical products in Singapore, then running e-commerce, sourcing and fulfilment across Asia and the US.

The most expensive mistake I keep seeing is the same one: a founder commits to production and stock before anyone outside their home market has paid for the product. By the time the data comes in, the cash is already sitting in a warehouse.

Prove the demand first. Then spend.

Crowdfunding is the cleanest way I know to do that. Real buyers in a new market pay you before you manufacture. Today I lead K3 Creative as Director to take products from across Asia to Kickstarter, Makuake, ZecZec and beyond.

Founder firstBuilt and ran his own consumer gifting brand
OperatorE-commerce, China sourcing and fulfilment
EducatorCo-founder, IOSchool Academy
Read my story

Academy

Crowdfunding Masterclass

Learn how to validate demand, build your crowd and launch globally, in two days of live training plus a capstone where you pitch your own launch plan.

  • ProgrammeFrom Idea to Market: Product Development and Go-To-Market Using Crowdfunding
  • TrainerAlexis Tan, Director of K3 Creative. 12+ years building and scaling consumer brands.
  • Format2-day live bootcamp, 2 group coaching sessions, 10 hours of practical work, 1-day capstone and certificate
  • FeeS$1,500 per participant
Check my product first → See the full curriculum
Alexis Tan teaching a masterclass Participants working together at a masterclass A participant asking a question Group photo of masterclass participants with Alexis

Resources

Learn before you launch.

Practical crowdfunding insights, campaign breakdowns and product-launch lessons for founders who want to go global.

Short
Strategy

MOQ too high? How crowdfunding lets you sell before you produce
Short
Mistakes

Don’t build your Kickstarter campaign until you know this
Short
Case study

They only needed $4K. Kickstarter backers gave them $280K
See all resources → StrategyMistakesCase studiesManufacturing & pricing

Free crowdfunding readiness assessment

Let’s find out if your product is ready to go global.

Answer seven quick questions and get your Crowdfundability Score straight away. It takes about three minutes.

Your score comes from fixed rules built on real campaign data. Nothing is guessed from your URL. The written explanation is personalised to your answers.

Alexis reviews the detailed reportsStrong scores get a direct invitation to a strategy call.

Alexis Tan pointing to the assessment form